Qualcom QCOM __ (AP) -- A new electronic display is poised to challenge power-hungry LCDs after U.S. mobile chip maker Qualcomm Inc. teamed up with a South Korean bookseller to introduce a new e-reader that has very low power needs.
The "Kyobo eReader" was unveiled this week in Seoul and will reach South Korean consumers as early as Dec. 1, Kyobo Book Centre officials said Thursday. The e-reader features Qualcomm's 1.0 GHz "Snapdragon" processor, a custom Kyobo application based on Android and a 5.7 inch "XGA" mirasol display.
The mirasol display uses ambient light instead of its own in much the same way that a peacock's plumage gets its scintillating hues. Qualcomm's mirasols have already been used in a few Chinese and South Korean phones, and in an MP3 player on the U.S. market. The display contains tiny mirrors that consume power only when they're moving, easing battery drain. Mirasol displays also quickly change from one image to the next and show video.