|The Time is Right for Hooters (HOTR) Fans to Get a Piece of the Action|
Want to get your hands on Hooters – the franchise? In June of 2012, Chanticleer Holdings, Inc. (NASDAQ: HOTR), a minority owner in Hooters of America and a franchisee of Hooters restaurants internationally, held an IPO. Chanticleer issued more than 2.4 million units in that offering, and since then Hooters fans everywhere have been bouncing with excitement to become shareholders in their favorite fun-time restaurant.
As the Hooters brand continues to blossom, branching out both internationally and domestically, the time has finally come for fans to consider transitioning from Hooters admirers to Hooters shareholders.
Heading into 2013, Chanticleer Holdings is “damning the torpedoes, full speed ahead” with strategies for achieving same store sales growth, increasing overall profitability, and expanding the number of its operating Hooters restaurants.
The company has already taken steps toward meeting these goals in its Hooters South Africa restaurants – improving menu options, increasing prices for food items and liquor, and adding new items that will appeal to female patrons. The company continues improving the overall appeal of its restaurants to better serve customers. Other measures being taken in South Africa Hooters restaurants include expanding seating to accommodate large weekend crowds and private groups, adding more televisions and implementing a loyalty program for patrons. Plans are underway to open an additional South Africa Hooters restaurant in Pretoria in the first half of 2013, bringing the total number of South African franchises to five.
Chanticleer has also commenced operational initiatives at Hooters of Budapest, in Hungary, to reduce costs, increase profitability, and boost guest traffic. During this first quarter of 2013, Hooters of Budapest is launching its Efficient Operating Network, which is a tool that has been created to lower sales costs and labors costs while improving overall operational efficiency of the restaurant. As an incentive to bring guests through the door, the restaurant is hosting its first tequila party, bike night, and, yesterday, Valentine’s Day blowout, as well as launching a “Girls of Budapest” pictorial. The restaurant will also open an outdoor patio in time for Budapest’s thriving tourist season, which will add more than 140 seats and increase the restaurant’s seating by 56 percent for a total of 390 seats.
Within the first quarter of 2013, Chanticleer anticipates securing a long-awaited site in Rio de Janeiro. The company’s location in Campbelltown, Australia, became profitable during the third quarter of 2012, solidifying confidence that the planned Hooters franchise in Surfers Paradise, Australia, could be successful. Construction is set to commence upon receipt of HOA approval, which is expected to happen sometime this month. The company projects that its number of operational Hooters restaurants will increase to 10 in 2013, contrasted with six operational restaurants at the end of 2012.
As Chanticleer and Hooters continue blossoming and making positive strides forward, fans of the franchise should look into buying their own piece of Hooters.
For information about becoming a Hooters shareholder, visit www.chanticleerholdings.com
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