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From: NetworkNewsWire (Rep: 0)Date: 10/09/2018 16:42
Forum: Penny Stocks - Msg #2233 - List ETST msgs Thread #674040410 (Rec: 0)
NetworkNewsBreaks – Earth Science Tech, Inc. (ETST) Details Branding Strategy for Hygee Personal Feminine Health Test

Biotechnology company Earth Science Tech Inc. (OTCQB: ETST) this morning detailed its branding strategy for Hygee, a medical device designed for the detection of sexually transmitted infections (STIs) in women. Per the update, ETST intends to market Hygee on five continents by deploying a graphic identity that will speak directly to women alongside a product name that highlights the aim of the device. A play on the Greek word for “hygiene,” the name Hygee integrates intimacy, confidentiality and discretion. “From the name of the device to specifics of the logo, our branding strategy reflects the personal yet crucial nature of the Hygee self-sampling kit. We wanted to make the brand memorable, yet simple enough to promote its ease-of-use,” Nickolas S. Tabraue, president, director and chairman of ETST, stated in the news release. “Hygee is associated with peace of mind, protection, security, health and wellness.”

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