DMND is oversold technically speaking. Will it ever see the 30's+? barring a buyout, probably will not for the forseeable future. However, I'm looking for a short term bounce to 15-17's. There is a gap to fill up to 18.
The short interest is almost half the float.
Do recall that Kettle was bought for $615M just a couple yrs ago. Pop Secret was bought for $200M just 4 years ago. Right now, the total market cap is $288M. The numbers just signify overdone. Yes, past values don't justify future values, but just to put things in perspective.