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Primo Water Announces Home Beverage Making Technology Breakthrough Resulting From SDS-IC Strategic Alliance
TEL AVIV, Israel and Winston-Salem, N.C., March 5, 2012 (GLOBE NEWSWIRE) -- Primo Water (Nasdaq:PRMW - News) a leading provider of water dispensers and environmentally responsible bulk purified water and Sparkling Drink Systems -- Innovation Center ("SDS"), an international provider of advanced carbonation technologies, are excited to announce the debut of their new innovative Flavorstation(R) lineup of sparkling beverage appliances at the upcoming International Home & Housewares Show in Chicago, IL on March 10th to 13th, 2012. The new Primo and SDS line will include six new home beverage carbonation technologies, resulting in a lineup of 70 appliances including multi- and single-serve options to address all retail channels and both domestic and international distribution. This new innovative Flavorstation(R) lineup will provide consumers with appliance solutions that drive industry leading value through cost per drink savings.
"We believe we will achieve success in the launch of a new Home Beverage Category by offering consumers great tasting, all-natural flavors, at the lowest possible price per drink," said Billy Prim, Chairman and CEO of Primo Water. "Consumers are always looking for ways to save money, especially during difficult economic times, and when they can customize beverages at home with the same taste profile as leading branded soft drinks at a lower cost, that's a winning proposition."
Primo will provide retailers with a first-look at the new Freedom Sparkling System (FSS(TM)- Patent pending) technology at the Home & Housewares Show in Chicago. FSS Technology enables consumers to precisely control the sparkling intensity of their carbonated beverages at the turn of a dial. Additionally, Primo will showcase FSS Turbo(TM) Technology that enables sparkling level customization while doubling the CO2 utilization from their cylinders.
"Both Primo and SDS consider large branded Carbonated Soft Drink ("CSD") companies as our direct competition and therefore the challenge is to offer our Flavorstation(R) soft drinks for less than 20 cents per can, which we believe delivers a very compelling value," said Serge Bueno, Chairman and CEO of SDS.
"Environmentally conscious, convenient and fun to use are good reasons for consumers to enter the home beverage category, but if we want households to continue as avid users, we need to offer the best flavors at the lowest possible price. We are now pleased to be able to offer consumers a wide range of appliances at attractive price points to fit their budgets from $39.99 to $299.99."
"These advanced carbonation technologies, delivered through new, innovative and stylish appliances and consumables, will provide retailers with a compelling and differentiated product assortment that will help drive consumer traffic long-term," continued Prim. "When combined with our new offering of industry leading water dispensers, our Flavorstation(R) lineup expands the fantastic options we provide consumers to enjoy custom beverages at-home."
Complementing the lineup of groundbreaking carbonation appliances, Primo has developed a portfolio of over 120 great tasting beverage mixes. Primo's flavor lineup includes 100% natural flavors, no high fructose corn syrup and about half the calories of leading soft drinks.
About Primo Water Corporation:
Primo Water Corporation is a rapidly growing provider of innovative beverage appliances and consumables with a razor/razorblade business model. Its consumables consist of water, CO2 cylinders and flavors sold through major retailers throughout the United States and Canada. The Company's appliances provide an environmentally friendly, economical, convenient and healthy solution for consuming beverages. Primo also makes the new Flavorstation(R) multi-serve and single-serve, home beverage carbonation appliances. Primo's purified water and appliances can be found at over 20,000 retailers across North America including, Walmart, Lowe's Home Improvement, Kmart, Kroger, H.E. Butt and many others. Learn more about Primo Water at www.primowater.com and Primo Flavorstation(R) at www.primoflavorstation.com.
SDS-IC was founded in 2009 and is a marketing, manufacturing and sophisticated business intelligence partner bringing to the market R&D, private labels and OEM for the Home Drinking System category. The company was developed not only to supply consumers with machines but, most importantly to bring to the market their unique know-how and expertise for this category. These systems offer a range of convenient products and solutions. SDS-IC has offices in Hong Kong, China, Italy, France and Israel. For more information about SDS-IC, visit www.sparklingds.com.
Certain statements contained herein are not based on historical fact and are "forward-looking statements" within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as "anticipate," "believe," "could," "estimate," "expect," "feel," "forecast," "intend," "may," "plan," "potential," "project," "should," "would," "will," and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially from those stated here. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the loss of major retail customers of the Company or the reduction in volume or change in timing of purchases by major retail customers, lower than anticipated consumer and retailer acceptance of the Company's products and services, changes in the Company's relationships with its independent bottlers, distributors and suppliers, the entry of a competitor with greater resources into the marketplace and competition and other business conditions in the water and water dispenser industry in general, the Company's experiencing product liability, or sales returns associated with a product quality or safety issue, the loss of key Company personnel, changes in the regulatory framework governing the Company's business, the Company's inability to efficiently and effectively integrate the recently acquired businesses with the Company's historical business, the Company's inability to efficiently expand operations and capacity to meet growth, the Company's inability to develop, introduce and produce new product offerings (including the Flavorstation line of appliances) within the anticipated timeframe or at all, as well as other risks described more fully in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission and its subsequent filings under the Securities Exchange Act of 1934. Forward-looking statements reflect management's analysis as of the date of this press release. The Company does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.
Winn Maddrey, Fleishman-Hillard for Primo Water